What a great bit of advertising. I love the dog not moving when called with that, “I’m not getting back in the truck” defiance and little girl at the end trudging on behind her mum. Where do I get a #Hibernot bumper sticker? I’m all in.
I first saw this video on the Hooniverse website. I snagged this snippet from Land Rover UK’s website explaining Hibernot (Land Rover UK).
Winter. Hibernate? No Chance. #Hibernot
#Hibernot is about embracing the British winter, about enjoying winter in all its glory.
Explore what other people have been getting up to, tell us what #Hibernot means to you and search #Hibernot trails in your local area.
Doesn’t that make you want to go out in the 30 mile per hour winds with 48 mph gusts and experience the -10 F wind chill of the southern plains circa January 26th? Well no. But it does make me want to take my Land Rover somewhere remote and get out and enjoy, if only for an hour, the crisp clean air of winter and the sting of winter cold. The sting that reminds you of February, 1987 the winter that you stood in knee deep water running barbed wire for Dr. Kammerlocher. The sting that reminds you of the weekends you stood on the back of a M110 howitzer in freezing rain while serving your country in the United States Marine Corps Reserve. The sting that reminds you of camping with your friends (just for the fun of it) in period clothing from the 1750’s on the the Javine Farm near Barnsdall, Oklahoma when it dipped to 12 F overnight. The sting that reminds you of the cold air and snow down on the river below the dam at Bull Shoals Lake, Arkansas when you took Mrs. Okierover on her first camping trip in 2013. Simply, hell yes.
Hibernot means not shunning exposure the elements, but embracing them. You would not know winter if you did not have summer. If sweat had never run down your brow while you were standing in the 120 F heat of the high desert of 29 Palms, you could never appreciate the winter blizzards on the southern plains.
We will never be as “hard” as we thought we once were back in our youth. We will never be as foolhardy again either. So get out and enjoy the winter. Get out and let the snow or cold rain fall on you with a “devil may care” (Idiom) attitude. Then get in your Land Rover, turn on the heater, and if they still work your heated seats, and drive to a coffee house or diner and get a warm drink, then drive home remembering the good old days.
Toby Keith said, “I ain’t as good as I once was, but I’m as good once as I ever was.” (Youtube video)
Get out and enjoy your old self.
Thanks for reading, Happy Rovering, and Hibernot.
