Evoque? I’m not even sure how to pronounce that (Post #185) 7/7/2010

Evoque = evoke. At least that’s how I’m going to pronounce it when asked.

The former Spice Girl Victoria Beckham has been appointed creative design executive at Range Rover.

Land Rover and Range Rover design director Gerry McGovern said of his newest colleague: “She knows a lot about fashion and a lot about trends, a lot about luxury products.

“She has her own fashion business that’s been going for three years and has gained critical acclaim.”

He added: “I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience.”

I can’t get past the hard to pronounce name and the fact this Range Rover is just for the street. I’m guessing that people who buy these street only Range Rovers think about the brand entirely differently than I do.
The first thing that comes to mind when I think of fashion is ugly impractical haute couture outfits most normal people would not be caught dead in. And when I think of Land Rover, I think of the timeless design of their vehicles. I not sure I can wrap my head around the merger.
I keep seeing the haute couture fashion shows where they are announcing their Spring (pick a year) designs and it’s early winter of the previous year. And by the time Spring rolls around the clothes they were showing you 3 months ago are already out of “fashion”. I just don’t see designing cars with that same concept. Am I the only one that doesn’t see the link? Am I the only one that just doesn’t get it?
I’m happy for Victoria and I am a fan of the Beckhams. I am happy for Land Rover and am a obvious fan of Range Rovers. Some of the talking points of the announcement should not be over looked. Land Rover is moving in a more “green” direction, and that can’t be bad. Fuel efficiency and toxic waste should be improved across the board and if this helps them move the company in that direction I’m all for it.
So if nothing else enjoy the pictures of Victoria and the video of the unveiling.