Marketing is everything

I present two examples of marketing.

First the 1985 Renault Alliance Convertible. Western themed, Footloose video with mimes and break dancers. The video is a tease for the poor young man. It symbolizes possibly the elusiveness of “having it all”. How all that relates to a French car…I’m not sure. This video is creepy.

The second is the 1993 Range Rover LWB. They weren’t called Classics back then. It’s a video demonstrating the ride height feature of the Range Rover, sped up and set to music. I think the music they should have chosen was Low Rider by War. In any event, companies do some of the strangest things to sell cars.

Secretly I liked the Renault convertible. Throughout the 1980s and 90s BMW would make the 325i into a convertible that I think looks very similar to the Renault. Who copied who? Who knows. I thought the Alliance convertible looked cool. The hard top version was hideous.

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